Rural Heritage Media Kit
Publication Schedule
| Â Issue |
Ad
Deadline |
Publication Date |
| Feb/Mar |
Dec 20 |
Feb 1 |
| Apr/May |
Feb 20 |
April 1 |
| Jun/Jul |
Apr 20 |
June 1 |
| Aug/Sep |
Jun 20 |
Aug 1 |
| Oct/Nov |
Aug 20 |
Oct 1 |
| Dec/Jan |
Oct 20 |
Dec 1 |
|
Magazine Specifications
|
| Trim Size |
8 3/8 in x 10 7/8 in |
| Format |
2 columns |
| Printing |
offset |
| Binding |
Perfect |
| Pages |
8 3/8 in x 10 7/8 in |
| Line Screen |
133 |
| Negatives |
right reading, emulsion down |
|
Display Ad Rates Sizes and Rates
| Â Size |
Width x Height |
1 x Rate |
3 x Rate |
6 x Rate |
|
(in inches) |
(in US$) |
(in US$) |
(in US$) |
| Full Page |
7.25 in x 9 in |
$375.00 |
$337.50 |
$318.75 |
| 2/3 Page |
7.25 in x 6 in |
$285.00 |
$256.50 |
$242.25 |
| 2/3 Vertical |
4.75 in x 9 in |
$285.00 |
$256.50 |
$242.25 |
| 1/2 Page |
7.25 in x 4.5 in |
$215.00 |
$193.50 |
$182.75 |
| 1/2 Vertical |
3.625 in x 9 in |
$215.00 |
$193.50 |
$182.75 |
| 1/3 Page |
7.25 in x 3 in |
$145.00 |
$130.35 |
$123.25 |
| 1/3 Vertical |
2.375 in x 9 in |
$145.00 |
$130.35 |
$123.25 |
| 1/4 Page |
3.625 in x 4.5 in |
$125.00 |
$112.50 |
$106.25 |
| 1/6 Page |
3.625 in x 3 in |
$ 85.00 |
$ 76.50 |
$ 72.25 |
| 1/8 Page |
3.625 in x 2 in |
$ 65.00 |
$ 58.50 |
$ 55.25 |
|
Extra Charges and Credit
|
Back cover
position |
$40 (in US$) |
Each photo,
Minimum |
$10 first used (in US$)
Subsequent uses
no charge |
| Bleeds or special  position |
10% additional |
| Odd sizes |
10% additional |
|
Discounts and Payments
|
Receive quantity discount when you
run three or more consecutive
prepaid display ads-10% discount for 3 issues
-15% for 6 issues (1 year) |
Advertisers (except non-contract
Classified) receive one free copy of
each issue in which their ad appears. |
|
Special Categories
| Â Â Â * Includes a 1-year subscription ($34.95 value). No other discounts. |
 *Breeders Directory (no artwork):
2.345″ x 1.665″ |
$100 per 6 issues (in US$) |
 *My Card (includes artwork):
3.6″ x 2″ |
$170 per 6 issues (in US$) |
 *Associations (includes artwork):
3.625″ x 2″, 3.625″ x 4″, 7.25″ x 4″ |
$155 / single space (business-card size) per 6 issues (in US$)
$275 / double space per 6 issues (in US$)
$475 / four spaces per 6 issues (in US$) |
|
Agency Information
|
| Agencies: |
Usual agency fees apply |
| Address: |
Any advertiser using a PO Box in an advertisement must furnish publisher with a legal street address and phone number |
| Cancellation: |
of any advertisement must be in writing and must be received on or before the issue’s closing date |
| Publisher‘s rights: |
Publisher reserves the right to reject or cancel advertising for any reason at any time. Advertising placement is subject to publisher’s approval and is positioned on a first come first placed basis unless a special position fee is paid |
| Contact: |
For more information or to place an ad please contact:
Joe Mischka 319-362-3027
fax 319-362-3046
ad@ruralheritage.com |
|
Demographics
| Â Region |
% * |
| Â New England: |
  6 |
| Â Middle Atlantic: |
14 |
| Â East North Central: |
20 |
| Â West North Central: |
11 |
| Â South Atlantic: |
18 |
| Â East South Central: |
11 |
| Â West South Central: |
12 |
| Â Mountain: |
  3 |
| Â Pacific: |
  4 |
| Â Hawaii & Alaska: |
 0.1 |
| Â Canada: |
  1 |
| Â Overseas: |
 0.3 |
| Â Distributors: |
50 |
| Â * percentage |
|
|
